August Growth Crowns Facebook Number Two Video Site in U.S.

Facebook is now the second largest online video property in the U.S. when ranked by unique viewers, according to data from comScore.

The measurment firm’s Video Metrix service reports Facebook grew its audience substantially in August, with over 58.5 million users watching video content on the site over the course of the month, compared with around 46.6 million doing so in July. Meanwhile, viewers of video content on Yahoo sites dwindled, allowing Facbook to overtake it and claim the second spot behind Google.

Facebook has been steadily growing its video audience over the past year, but experienced a significant jump in viewers in August. ComScore estimates 148 million unique users visited Facebook over the course of the month, suggesting one in three of those users consumed video content.

Top U.S. Online Video Content Properties by Unique Viewers August 2010
Property Unique Viewers (000) Average Time per Viewer (minutes)
Total Internet : Total Audience 177,622 860.4
Google Sites 146,274 269.5 58,596 20.5
Yahoo Sites 53,929 31.6
VEVO 45,357 69.0
Fox Interactive Media 43,127 13.1
Break Media Network 42,410 25.9
Microsoft Sites 39,322 50.7
NBC Universal 32,833 14.8
Viacom Digital 32,257 49.5
Turner Network 29,776 24.9
Source: comScore Video Metrix

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