More NewsAutobytel.com Unveils New Ad Campaign

Autobytel.com Unveils New Ad Campaign

Autobytel.com launched a newadvertisingcampaign "designed to communicate the company's continuing mission toputconsumers in control of the automotive buying and ownership process."

Autobytel.com launched a new advertising campaign “designed to communicate the company’s continuing mission to put consumers in control of the automotive buying and ownership process.”

Created by Grey Advertising and Grey Interactive, New York, the new, integrated campaign breaks this week in the form of television, print and Internet banner ads, and will also be integrated into aspects of the company’s consumer communications. Spending was not disclosed.

The TV commercials, featuring the tagline “Autobytel.com: The Road To Your Next Car,” tout Autobytel.com’s automotive online experience by showcasing the array of services the company provides including warranties, insurance, finance, service and maintenance.

As part of the launch, Autobytel.com, in conjunction with Webstakes.com, is running an online sweepstakes promotion. The first weekly flight of TV commercials will carry 5-second tags inviting consumers to click on banner ads and enter to win a Ford Mustang convertible, a laptop or a year’s worth of gas. The promotion runs through August here.

Details of the new campaign are available here.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts