More NewsAverage Search CPC Data by Category for July 2009

Average Search CPC Data by Category for July 2009

Average cost-per-click rates in July for Auto, Finance, Retail, and Travel categories.

A look at the average CPC in search by vertical in the U.S. for July 2009, compared to the prior month. Data and research are provided by Efficient Frontier.

U.S. Average Search CPC by Category, June and July 2009
Category CPC July ($) CPC June ($) Change (%)
Automotive 0.47 0.49 -3
Finance 1.78 1.55 14
Retail 0.37 0.40 -7
Travel 0.51 0.56 -10
Source: Efficient Frontier 2009

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts