More NewsAverage Search CPC Data by Category for July 2009

Average Search CPC Data by Category for July 2009

Average cost-per-click rates in July for Auto, Finance, Retail, and Travel categories.

A look at the average CPC in search by vertical in the U.S. for July 2009, compared to the prior month. Data and research are provided by Efficient Frontier.

U.S. Average Search CPC by Category, June and July 2009
Category CPC July ($) CPC June ($) Change (%)
Automotive 0.47 0.49 -3
Finance 1.78 1.55 14
Retail 0.37 0.40 -7
Travel 0.51 0.56 -10
Source: Efficient Frontier 2009

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