Avinash Kaushik, Google digital marketing evangelist, shares his experience keynoting SES conferences across the globe from London, U.S. to Asia and how digital marketing differs across regions.
With an initial focus on search, website optimization, and economic value, his topic evolved over the months with a shift to mobile, social, and optimizing for multiple channels. Kaushik shares what this means for marketers.
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?