Avinash Kaushik, Google digital marketing evangelist, shares his experience keynoting SES conferences across the globe from London, U.S. to Asia and how digital marketing differs across regions.
With an initial focus on search, website optimization, and economic value, his topic evolved over the months with a shift to mobile, social, and optimizing for multiple channels. Kaushik shares what this means for marketers.
Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?”
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.