Avinash Kaushik, Google digital marketing evangelist, shares his experience keynoting SES conferences across the globe from London, U.S. to Asia and how digital marketing differs across regions.
With an initial focus on search, website optimization, and economic value, his topic evolved over the months with a shift to mobile, social, and optimizing for multiple channels. Kaushik shares what this means for marketers.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics ... read more
Something I’m asked frequently at conferences and from marketers is what metrics they should be striving for from their social media marketing. ... read more