24/7 Media‘s (TFSM) recent acquisition, AwardTrack, nd enews.com, an e-tailer of magazine subscriptions, struck a deal Tuesday for enews.com to become the exclusive magazine provider for AwardTrack’s consumer portal, Points Universe.
Members of Points Universe will be able to earn points or redeem points through magazine subscription purchases from enews.com.
“Establishing a marketing partnership between Points Universe and enews.com is a great idea because everyone wins, including the consumers and the magazine publishers,” said David Gitow, chief marketing officer for enews.com.
Since acquiring AwardTrack, 24/7 Media has been striking deals to expand its reach. Yesterday, the company forged a joint venture with chinadotcom (CHINA) to take AwardTrack to Asia.