More NewsBarnes & Noble Seeking New Ad Agency

Barnes & Noble Seeking New Ad Agency

Barnes & Noble is looking for a new agency for its $35 million account, the bulk of which is slated for its online book-selling business at barnesandnoble.com , according to an Advertising Age report.

Barnes & Noble is looking for a new agency for its $35 million account, the bulk of which is slated for its online book-selling business at barnesandnoble.com, according to an Advertising Age report.

The agency search comes a little more than a month after Weiss, Whitten, Stagliano in New York launched a multimedia campaign.

A Barnes & Noble spokeswoman was quoted as saying she believes Weiss will not participate in the review, but declined to elaborate on details behind the split.

Media buying for Barnes & Noble is handled by VSM Media in New York; that is not part of the review.

Eight to 10 undisclosed agencies are being considered and a final decision is expected by August, the spokeswoman was quoted as saying. The book chain wants to have a new campaign ready to air by fall.

Barnes & Noble, the nation’s No. 1 book retailer, is still No. 2 in online selling behind Amazon.com, Ad Age said. When barnesandnoble.com was launched in May 1997, company officials told investment analysts they expected to be the leading online bookseller within a year.

Foote, Cone & Belding in San Francisco has the Amazon.com account.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts