Digital MarketingDigital AdvertisingBeing an effective marketing leader with Mark Evans, Direct Line Group

Being an effective marketing leader with Mark Evans, Direct Line Group

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges

Today’s ClickZ Digital Marketing podcast hosted by Tim Flagg welcomes Mark Evans, Managing Director Marketing and Digital at Direct Line Group. They talk about what it takes to be a modern marketing leader, Sprintathons, audience insights, advertising effectiveness, transparency, and why curious marketers love a good challenge.

Mark draws on years of his professional expertise from Petco and Mars, love of running for a cause, and sports greatest of all time (G.O.A.Ts) to share his unique point of view on what makes a great modern leader.

The ClickZ Digital Marketing Podcast · 33. Being an effective marketing leader with Mark Evans, Direct Line Group

5:00 – The importance of a people-first approach

6:10 – Biggest misconception people have about the marketing director’s role

7:57 – The essential skills and qualities a marketing leader needs to have these days

10:38 – Examples of audience segments and how Mark gathered these data insights to informed advertising and marketing

14:20 – Mark’s experience at Petco, and how walking with customers and their pets helped gain insights that blend quantity and quality

15:10 – The most effective channels for community engagement

15:50 – The contradiction of the death of television and how it still is the number one acquisition and brand building media

19:19 – How the Direct Line Group measures performance and attribution in Insurance

27:25 – Direct Line Group’s take on the trend of in-housing and hybrid models

30:25 – Why the sky is not falling even with the cookie winter/cookie sunset/cookie tsunami

31:45 – The exciting yet volatile future of marketing and sector-specific challenges

Click here for the podcast on SoundCloud and join the conversation with us on LinkedIn and Twitter.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Analyzing Customer Data Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource