CampaignsBest publicity stunt of 2014 goes to… The North Face, South Korea!
Best publicity stunt of 2014 goes to... The North Face, South Korea!
If your brand needs a bit of publicity, come up with a good enough stunt, film it, and it will go viral - like The North Face, in South Korea. Korean advertising agency Innored masterminded this incredible prank on innocent shoppers - watch the video to find out what happens. It involves a disappearing floor and a climbing wall.
If your brand needs a bit of publicity, come up with a good enough stunt, film it, and it will go viral – like The North Face, in South Korea. Korean advertising agency Innored masterminded this prank on unsuspecting shoppers at a retail space in South Korea, which now has over 3 million views. After supposedly being given free time to browse the selection of outdoors wear in the shop, the shoppers suddenly found that the floor had disappeared beneath them, which meant they were forced onto a rock climbing wall at the back of the shop. A North Face jacket then descends from the ceiling, and shoppers are given 30 seconds to make a heart-pounding decision in the video above. Titled “Never Stop Exploring,” the stunt tests the degree to which those who shop for The North Face products truly adhere to the brand’s image of thrill-seeking and adventure.