Use of DART will allow Beyond Interactive to analyze clients’ campaign performance right to the point of transaction and determine return on investment. Financial arrangements were not disclosed.
“Agencies like Beyond Interactive will be able to streamline their online campaign management process and increase their value to clients,” said Kevin O’Connor, CEO of DoubleClick. “DART for advertisers puts control into the hands of the advertisers so that seamless real time changes can be made across the entire media buy.”
The app also offers online, centralized, real-time reporting, real-time banner substitution, extensive targeting capability and frequency controls.
“DART provides us with the means to precisely determine profit realized from advertising dollars,” said Beyond Interactive CEO Jonn Behrman. “This is going to be an extremely powerful tool for Beyond Interactive, as it will give us the utmost control possible in serving our clients’ ads effectively and efficiently.”
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