Beyond Interactive Signs First Alliance, Petstore.com

Interactive agency Beyond Interactive signed marketing agreements with First Alliance Corp., a consumer mortgage loan company, and Petstore.com, an online retailer of pet supplies.

Beyond Interactive will design and launch a First Alliance advertising campaign on the Internet. Billings were not disclosed. First Alliance, based in Irvine, CA, originates, purchases, sells and services non-conventional mortgages through its retail branch network in the United States.

Petstore.com, Beyond Interactive will run a summer-long interactive campaign. The first phase of the campaign includes media, creative, online promotions, affiliate programs, permission marketing, and ad serving. Billings were not disclosed. Later phases will expand buys on sites and categories that test well, and include affiliate programs and permission marketing elements. Billings were not disclosed.

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