Bing Ads reveals the most searched Halloween costumes
Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s searches?
Online search is the most popular way to discover a Halloween costume nowadays, as according to National Retail Federation, 35% of adults rely on searching to find their costumes.
Bing examined the trends on the searches from September to mid-October and it found that adults are actually more interested in performing such searches, compared to teens.
32% of the searches were made from people aged 35-49 and 28% of them were made from people aged 50-64. This is probably the reason why 72% of the searches occurred on PCs, with just 14% of them taking place on both tablet and mobile devices.
Different age groups lead to different costume searches and apparently every generation has its own preferences:
There’s no surprise that the most popular search among comics and superheroes was “Suicide Squad” as its popularity (and the variety of costumes) reached a wide audience.
Star Wars is still the most popular choice in Halloween costumes, leaving behind Harry Potter and Ghostbusters, with Game of Thrones lacking the buzz it had the previous years.
Disney costumes are more about classic choices, for anyone feeling nostalgic enough to pick Alice in Wonderland, Little Mermaid, or Mickey Mouse.
Did any of these help you find your Halloween costume?