Bing Webmaster Tools has come a long way in being a valuable tool for today’s webmaster.
It has recently introduced a completely new look and feel. On top of that there are some very cool new tools worth checking out.
I love the fact that Bing has introduced Link Explorer (beta). Yahoo Site Explorer was a major asset for understanding links to a site. But it was taken down by Yahoo. Bing’s Link Explorer gives us that functionality again. If nothing else, it’s worth going to Bing Webmaster Tools for that feature alone.
New features also include: SEO Analyzer (beta), Fetch as Bingbot (beta), updated URL Removal Tool, and updated Keyword Research Tool (beta).
Plus, there’s a whole lot more.
You can watch the video as I go through these new tools. But I strongly encourage you check out Bing Webmaster Tools for yourself.
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?