Digital MarketingSearch MarketingBing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search.

Microsoft launched Windows 8.1 Preview at the start of the month, and with that comes “Smart Search”: the ability to search for something across the web, your device, apps, and the cloud. Along with Smart Search, another announcement was unveiled: Bing advertisers will be a part of this new search experience.

“Now, with a single campaign setup, advertisers can connect with consumers across Bing, Yahoo and the new Windows Search with highly relevant ads for their search queries, Bing said in its announcement. “In addition, Bing Ads will include web previews of websites and the latest features like site links, location and call extensions, making it easier for consumers to complete tasks and for advertisers to drive qualified leads.”

windows-8-1-bing-ads

Bing said ad campaigns that are already participating on the Yahoo Bing Network are automatically eligible to show up without any additional setup.

In addition to Smart Search advertising, Bing also announced news for developers at Microsoft Build 2013.

The new services for developers focus on three key areas, Bing said:

  1. To bring entities and the world’s knowledge to applications.
  2. To enable applications to deliver more natural and intuitive user experiences.
  3. To bring an awareness of the physical world into applications.

Bing said the services allow developers to “take advantage of the enormous investments that we’ve made in search technologies” and “harness many of those same technologies to build more compelling and human experiences than ever before.”

The dev center at Bing offers everything developers need to get started with the new functionality.

This article was originally published on http://searchenginewatch.com/sew/news/2280155/bing-yahoo-advertisers-integrated-in-windows-81-smart-search.

Related Articles

Our four favourite findings from the ClickZ Digital Advertising Breakfast

Actionable Analysis Our four favourite findings from the ClickZ Digital Advertising Breakfast

10m Leonie Mercedes
Is Yahoo in the process of imploding?

Media Is Yahoo in the process of imploding?

1y Al Roberts
What are the top 10 most popular search engines?

Search What are the top 10 most popular search engines?

1y Christopher Ratcliff
17 useful search marketing stats from Merkle's Q2 2016 report

Paid Search 17 useful search marketing stats from Merkle's Q2 2016 report

1y Philippa Martinez
APAC to overtake North America as world’s biggest digital ad market

Asia APAC to overtake North America as world’s biggest digital ad market

1y Sophie Loras
Bored of Google? Here's 10 other search engines to try

More News Bored of Google? Here's 10 other search engines to try

1y Graham Charlton
Why ranking tools need to evolve to keep up with search

SEO Why ranking tools need to evolve to keep up with search

2y Benjamin Spiegel
Content marketing and SEO: the questions B2B marketers should ask

Search Content marketing and SEO: the questions B2B marketers should ask

2y Som Puangladda