Social media have been considered places for brands to monitor what consumers think about them, informing search keyword buying or helping design media plans. A new Buzzlogic tool goes a step further by applying that information for text and display ad targeting.
A new beta system generates lists of sites where brands are discussed, and sites linking to them. The platform works directly with the Google AdSense API, automatically choosing those sites for AdSense campaigns.
“You’re getting ads on the influencer sites as well as that participating audience that’s coming in,” said Rob Crumpler, president and CEO of BuzzLogic.
The platform has been tested by classifieds site Oodle, Lending Club, Publicis Consultants and Wharton Executive Education.
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