CareerPath.com Expands Ad Agreement With WhoWhere?

CareerPath.com announced an expansion of its strategic advertising and content alliance with WhoWhere? Inc., the provider of free Web-based communication services.

In an exclusive two-year agreement, WhoWhere will provide a direct link to CareerPath.com’s site, an additional link to Resume Connection on CareerPath.com, as well as links from sites within The WhoWhere Network. Financial arrangements were not disclosed.

“We’re excited about the opportunity for highly-targeted advertising throughout the expanded WhoWhere network,” said Trish Lady, vice president of new business development at CareerPath.com. “WhoWhere Network users come from a wide demographic range that we can target with advertising messages that are specifically tailored to them.”

In June, WhoWhere will add another text link reading, “Create Your Resume Online.” This link will take users directly to CareerPath.com’s Resume Connection, where job seekers can post resumes so recruiters can search for them.

The CareerPath.com links will also appear on the following sites: AngelFire, WhoWhere’s free personal home page service; MailCity, WhoWhere’s free Web-based email service; and additional WhoWhere partner Web sites. The agreement also provides for CareerPath.com banner advertising and “pop-up” boxes on the WhoWhere Network.

“CareerPath.com’s services are an invaluable tool for many of the users on our network,” said Ted Shelton, senior vice president of advertising sales at Mountain View, CA-based WhoWhere. “We’re pleased that our recent expansion makes this tool available to even more job seekers and employers.”

CareerPath.com brings to the Web its resume database, career management and in-depth employer information, interactive searches of jobs from corporate Web sites and the current job classifieds from over 60 affiliated newspapers across the United States.

Los Angeles-based CareerPath.com was co- founded in 1995 by The Boston Globe, Chicago Tribune, Los Angeles Times, The New York Times, San Jose Mercury News and The Washington Post.

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