CBS and iWon.com, the portal in which the TV networkhas a majority stake, on Tuesday launched "Club CBS", a loyalty programthat rewards viewers of CBS television shows that answer questions aboutthe programs on the iWon.com site.
CBS and iWon.com, the portal in which the TV network has a majority stake, on Tuesday launched “Club CBS”, a loyalty program that rewards viewers of CBS television shows that answer questions about the programs on the iWon.com site.
Viewers that correctly answer questions, including identifying the “Star of the Day”, get entered into a sweepstakes for CBS-themed prizes. For January, the grand prize is a trip to the Grammy Awards in Los Angeles. Future prizes will include trips, behind-the-scenes access, and merchandise.
The company looks at the promotion as an opportunity to build a one-to-one relationship with its viewers. The “Club CBS” sweepstakes will be promoted in print advertising, on the Internet and email and in on-air announcements on CBS.
IWon.com itself, which launched in October, is basically a loyalty program in itself. It rewards visitors to the site by entering them into a sweepstakes to win $10,000 every day and $1 million a month. Although the site’s traffic has grown dramatically since its inception, industry-watchers wonder whether it would continue the growth without paying users to visit.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article