CampaignsCharity puts new spin on fundraising gifts with #RockTheGoat campaign

Charity puts new spin on fundraising gifts with #RockTheGoat campaign

The Cafedirect Producers’ Foundation (CPF), a UK charity which works with farmers in some of the world’s poorest countries, has launched an awesome new interactive campaign.

The Cafedirect Producers’ Foundation (CPF), a UK charity which works with farmers in some of the world’s poorest countries, has launched an awesome new interactive campaign.

Instead of sending an actual goat to help feed a poor family, supporters are asked to design their own goat online, choosing a preferred goat-face, wacky background and stylish accessories before making a donation.

The best entries make it into the Herd of Fame and might even win Best in Show – billed as a ‘hooves who’ of 2013. Current forerunners include ‘Goat to be Kidding Me’ and ‘Season’s Bleatings’.

Claire Rhodes, head of CPF said: “It’s time for a new, interactive approach to charity gifts which is fun for the giver and the receiver, whilst also raising much-needed funds for farming communities in poverty.  

“We don’t pretend to know how you like your goat. This is why we’re asking you to design your own.  In the same way, at the Cafédirect Producers’ Foundation, we believe that the people with the best ideas and know-how on farm innovation are the farmers themselves. It’s all about passing control back to those in the know. We promise no goats were harmed in the making!”

Click here to design your own goat!

Related Articles

What is rapid-response marketing and how should brands use it?

Campaigns What is rapid-response marketing and how should brands use it?

7m Al Roberts
How retailers and brands responded to Amazon Prime Day

Campaigns How retailers and brands responded to Amazon Prime Day

7m Al Roberts
The top 7 barriers to attribution and how to overcome them

Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

8m Sam Carter
The challenges of attribution: Which channel produces the highest ROI?

Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

9m Sam Carter
How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Campaigns How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

10m Al Roberts
Influencer marketing: The Good, the Bad, and the Ugly

Campaigns Influencer marketing: The Good, the Bad, and the Ugly

11m Marcela De Vivo
Starbucks' brand suffers following politically-infused announcement

Campaigns Starbucks' brand suffers following politically-infused announcement

12m Al Roberts
Hashtags continue to lose in this year's Super Bowl

Campaigns Hashtags continue to lose in this year's Super Bowl

1y Al Roberts