All hail Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, the guy with one of the best marketing jobs in the world. After all, how easy (and scrumptiously amazing) must it be to market chocolate? I know that I’m sold just thinking about it!
But it isn’t always so, says Pemberton. Especially in the summer months when everybody is worried about the size of their hips, rather than an indulgent chocolaty moment on the lips. So in this era of the digital age (and self conscious consumers), how does a brand like Ghirardelli make sure its chocolate stays relevant? Social media is the answer, notes Pemberton.
Watch the video below to hear more about Ghirardelli’s digital marketing strategies:
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Here are some examples of campaigns of local and small businesses that are rocking social media.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.