All hail Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, the guy with one of the best marketing jobs in the world. After all, how easy (and scrumptiously amazing) must it be to market chocolate? I know that I’m sold just thinking about it!
But it isn’t always so, says Pemberton. Especially in the summer months when everybody is worried about the size of their hips, rather than an indulgent chocolaty moment on the lips. So in this era of the digital age (and self conscious consumers), how does a brand like Ghirardelli make sure its chocolate stays relevant? Social media is the answer, notes Pemberton.
Watch the video below to hear more about Ghirardelli’s digital marketing strategies:
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
What would we do without social media?
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.