Cisco Systems Launching TV Campaign

Cisco Systems Inc. said it is launching its first television advertising campaign this month, designed to complement its online and print ads.

The Internet networking company did not disclose the exact cost of the campaign. A series of 30- and 60-second spots will appear on major national TV networks starting Aug. 24, Reuters said.

Cisco’s campaign focuses on the power of the Internet, and the role it plays in empowering a new generation of consumers around the world, the company said in a statement.

“One of our goals is to convey Cisco’s key role in this new Internet world, and convey the ‘urgency’ and ‘opportunity’ behind this change,” said Keith Fox, vice president of corporate marketing.

The television spots will complement Cisco’s print and online ads. San Francisco-based marketing firm Goldberg Moser O’Neill created the ads. Billings were not disclosed.

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