Click Agents Enables Rich Media Ads

San Jose, CA-based cost-per-click network Click Agents said it has launched new code to enable Rich Media ads.

Advertisers will now be able to rotate HTML, Java, CGI and Shockwave banners, the company said.

“Within the next couple of weeks, more advertisers will focus on rich media ads, and in turn Click Agents members will benefit, as more money will be paid for rich media,” said Gurbaksh Chahal, president of Click Agents. “By having this technology in our network, we predict that during the second quarter of 1999, revenues will rise by an additional 35 percent monthly.”

Click Agents also said it will be launching two new ad networks. CPMAgents.com, a network that focuses on the CPM model of advertising, and LeadAgents.com, a network that focuses on the CPA model of advertising. CPMAgents.com is set to launch on May 1, and LeadAgents.com is to launch June 1.

Click Agents claims 38,000+ sites in the network, 63 categories to choose for targeted campaigns. Clients include: AutoConnect, Bankrate Monitor, Onnow, ImproveNet, TheWhiz, Go Network, USA.net, NextCard, Proflowers, Ultraseek, Goto.com, UBID, Diamond Club Casino, Auction Universe and SpeedyClick.

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