Marketing TechnologyClickZ weekly MarTech briefing: July 02

ClickZ weekly MarTech briefing: July 02

As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will cover the latest happenings in the world of MarTech. The briefing will include, but not limited to, key rounds of funding, new technologies entering the market, press releases, career moves, and a spotlight on influencers social activity.

Welcome to another edition in our series of weekly MarTech briefings. Here you will find key information from last week including: Highlights from rounds of funding, new technologies entering the market, career moves, and a spotlight on key influencers social activity.

If you have any news from this week that you would like us to consider including in next week’s report, please feel free to get in touch by emailing sam.lawson@clickz.com.

You can download the full report here and view a quick summary below. To receive updates when the report is available, please sign-up for our daily newsletter here.

Key highlights in MarTech from last week (July 02)

Deals and funding

Fever gets $20 million to delight more hipsters with A/B tested Madhatter’s G&T parties

An urban events discovery app, Fever  secured a $20 million Series C investment to venture into new markets across Europe and North America. The existing investors, Accel Partners and 14W Ventures, participated in the round jointly led by Atresmedia and Labtech. The start-up had bagged $19.3million in the previous round and $3 million in its seed funding round.

New launches

5 things Google Ads can now do automatically

Google has been launching a slew of updates for its Google Ads feature on a regular basis.  This latest update allows Google Ads to operate certain functions of its platform automatically. The new update introduces features such as the “Smart Campaign,” a new campaign type that features automatic targeting, automated goals-based bidding, and automated ad and landing pages. Another update introduction is the “Universal App Campaigns,” which is another campaign type that automates bidding, targeting, and creatives to attain the best possible results for a goal within an advertiser-set budget.

Other news

Facebook confirms that it’s acquiring Bloomsbury AI

Facebook has announced the acquisition of London-based Bloomsbury AI and confirmed that they will soon join the organization in combatting fake news and issues related to content. As per reports, Facebook will pay around $23-$30 million. The AI team will enhance Facebook’s endeavours in researching natural language processes and its further operations.

Career moves

Global policy comms leader Emily Horne exits Twitter

Emily Horne took to Twitter to confirm her resignation from the post of global policy comms lead at the online news and social networking service, Twitter.

Influencer spotlight

This week’s analysis will be published on Monday, next week. Sign up for our newsletter here to get notified.

For feedback and to submit any news to be included in the report, please email sam.lawson@clickz.com.

 

Related Articles

ClickZ weekly MarTech briefing: June 25

Marketing Technology ClickZ weekly MarTech briefing: June 25

2w Bobby Macri
ClickZ weekly MarTech briefing: June 18

Marketing Technology ClickZ weekly MarTech briefing: June 18

3w Bobby Macri
ClickZ weekly MarTech briefing: June 11

Marketing Technology ClickZ weekly MarTech briefing: June 11

4w Bobby Macri
ClickZ enterprise SEO tools Buyers Guide: Ahrefs review

Marketing Technology ClickZ enterprise SEO tools Buyers Guide: Ahrefs review

4w Clark Boyd
ClickZ weekly MarTech briefing: June 4

Marketing Technology ClickZ weekly MarTech briefing: June 4

1m Bobby Macri
ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

Marketing Technology ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

1m Clark Boyd
3 new marketing attribution trends to keep an eye on

Data & Analytics 3 new marketing attribution trends to keep an eye on

2m Tereza Litsa
Four questions to simplify the search for a new CMS

Content Four questions to simplify the search for a new CMS

2m Emily Alford