Marketing TechnologyClickZ weekly MarTech briefing: July 02

ClickZ weekly MarTech briefing: July 02

As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will cover the latest happenings in the world of MarTech. The briefing will include, but not limited to, key rounds of funding, new technologies entering the market, press releases, career moves, and a spotlight on influencers social activity.

Welcome to another edition in our series of weekly MarTech briefings. Here you will find key information from last week including: Highlights from rounds of funding, new technologies entering the market, career moves, and a spotlight on key influencers social activity.

If you have any news from this week that you would like us to consider including in next week’s report, please feel free to get in touch by emailing sam.lawson@clickz.com.

You can download the full report here and view a quick summary below. To receive updates when the report is available, please sign-up for our daily newsletter here.

Key highlights in MarTech from last week (July 02)

Deals and funding

Fever gets $20 million to delight more hipsters with A/B tested Madhatter’s G&T parties

An urban events discovery app, Fever  secured a $20 million Series C investment to venture into new markets across Europe and North America. The existing investors, Accel Partners and 14W Ventures, participated in the round jointly led by Atresmedia and Labtech. The start-up had bagged $19.3million in the previous round and $3 million in its seed funding round.

New launches

5 things Google Ads can now do automatically

Google has been launching a slew of updates for its Google Ads feature on a regular basis.  This latest update allows Google Ads to operate certain functions of its platform automatically. The new update introduces features such as the “Smart Campaign,” a new campaign type that features automatic targeting, automated goals-based bidding, and automated ad and landing pages. Another update introduction is the “Universal App Campaigns,” which is another campaign type that automates bidding, targeting, and creatives to attain the best possible results for a goal within an advertiser-set budget.

Other news

Facebook confirms that it’s acquiring Bloomsbury AI

Facebook has announced the acquisition of London-based Bloomsbury AI and confirmed that they will soon join the organization in combatting fake news and issues related to content. As per reports, Facebook will pay around $23-$30 million. The AI team will enhance Facebook’s endeavours in researching natural language processes and its further operations.

Career moves

Global policy comms leader Emily Horne exits Twitter

Emily Horne took to Twitter to confirm her resignation from the post of global policy comms lead at the online news and social networking service, Twitter.

Influencer spotlight

This week’s analysis will be published on Monday, next week. Sign up for our newsletter here to get notified.

For feedback and to submit any news to be included in the report, please email sam.lawson@clickz.com.

 

Related Articles

Martech funding roundup: Passbase, Polarr, Noble.AI, StoryFit, Adthena

Marketing Technology Martech funding roundup: Passbase, Polarr, Noble.AI, StoryFit, Adthena

4d Tessa Judge
Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score

Marketing Technology Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score

5d Tessa Judge
Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

Marketing Technology Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

2w Tessa Judge
Martech news roundup: Medallia, Ceros, Botify funding, Google Ads extension for contact info

Marketing Technology Martech news roundup: Medallia, Ceros, Botify funding, Google Ads extension for contact info

3w Kimberly Collins
Marketing Technology Awards: Finalists announced for 2019

Marketing Technology Awards Marketing Technology Awards: Finalists announced for 2019

4w Kimberly Collins
Martech news roundup: WaitWhat funding, Twitter cofounder steps down from board, Google's GKE beta

Marketing Technology Martech news roundup: WaitWhat funding, Twitter cofounder steps down from board, Google's GKE beta

4w Kimberly Collins
Marketing Technology Awards 2019: Entries open through Jan 25

Marketing Technology Marketing Technology Awards 2019: Entries open through Jan 25

2m Kimberly Collins
Best of 2018: Marketing technology news and trends

Marketing Technology Best of 2018: Marketing technology news and trends

3m Kimberly Collins