Comcast and Yahoo Ink Advertising Partnership
Following on the heels of several other content and advertising moves for both companies, Comcast and Yahoo have signed a multi-year partnership for online display and video advertising services on Comcast.net. As part of the deal, Yahoo's advertising sales organization will be the primary marketing and sales channel for Comcast.net display and video advertising, while Comcast.net will get access to Yahoo's network of brand advertisers and ad-serving technology, according to the companies