Following on the heels of several other content and advertising moves for both companies, Comcast and Yahoo have signed a multi-year partnership for online display and video advertising services on Comcast.net.
As part of the deal, Yahoo’s advertising sales organization will be the primary marketing and sales channel for Comcast.net display and video advertising, while Comcast.net will get access to Yahoo’s network of brand advertisers and ad-serving technology, according to the companies.
Today, Yahoo also announced it will be acquiring Right Media to add to its advertising network, and recently signed on Viacom for contextual ads support. Comcast, meanwhile, has also made its own deals with the acquisition of Fandango, and a partnership with NBCU and News Corp., to use their content.
It seems there’s no end in sight for the wheeling and dealing going on in the online video and ad serving space.
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