Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore.
The study examined smartphone market penetration from October 2012 to January 2013. According to the report, smartphones offered a 55 percent mobile market penetration during that time.
ComScore reports that Apple-branded smartphones are the most popular smartphones in America. While Android is the most commonly used mobile operating system in the country.
As of January of this year over 37 percent of U.S. smartphone users owned an iPhone. The number offered a slight increase from October when over 34 percent of U.S. smartphones were Apple branded.
The second most popular smartphone brand was found to be Samsung. About 21 percent of U.S. smartphones featured the Samsung logo. According to comScore’s report, since October Samsung smartphone ownership jumped nearly 2 percent in the U.S.
Rounding out the top three most popular smartphone brands was HTC. ComScore reported that HTC owned about 9 percent of the U.S. smartphone market. HTC smartphone ownership dropped from October when the firm had an 11 percent market share.
In January, 52 percent of smartphone users owned a handset running the Android mobile operating system. That number marked an over 1 percent decline from October for the Google-created OS.
Following Apple’s iOS and Google’s Android OS was the BlackBerry platform. From October to January the BlackBerry market share dropped almost 2 percent. As of this January, BlackBerry owned a 5 percent market share.
Over that same time frame smartphones using the Windows mobile OS stayed consistent at around 3 percent.
Statistics for comScore’s study come from the company’s MobiLens research program. The platform collects data from a variety of U.S. mobile subscribers ages 13 and over.
Mobile Measurement image on home page via Shutterstock.
In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web traffic and email opens, and become a major influence on offline sales.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.