Mort Greenberg has joined Katz Media Group. Greenberg (left) will serve as president of the firm’s digital sales arm Katz 360, and will oversee its online and mobile affiliates. Greenberg was global head of advertising sales for Nokia’s Location and Commerce Division, handling location-based ad targeting technology.
Longtime industry analyst Emily Riley has joined AudienceScience. Previously with Forrester Research, Riley is now VP of marketing and sales strategy for the digital ad audience targeting firm.
Gotham’s Snitow has joined DDB Chicago. Taking on the newly created role of EVP, director of integration, Snitow will handle the agency’s cross-channel integration and best practices. Most recently he was managing partner, director of strategy and innovation at Gotham Inc.
Crispin Porter and Bogusky’s Jeff Teicher was named creative director for SapientNitro. Teicher will work out of the San Francisco office and is charged with growing the creative team and handling business and product development. As associate experience director at CP&B, he served clients including Burger King, Coke Zero, and Volkswagen.
StrongMail promoted Wagner to CEO. Email and cross-channel marketing firm StrongMail named former COO Bill Wagner to the chief executive role, replacing outgoing CEO Sam Cece. Wagner has been with the company since 2006.
Personalization and optimization firm Maxymiser hired Paul Dunay. As VP of marketing, Dunay is tasked with continuing the global firm’s U.S. expansion. He previously served as CMO at social analytics company Networked Insights.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?