Mort Greenberg has joined Katz Media Group. Greenberg (left) will serve as president of the firm’s digital sales arm Katz 360, and will oversee its online and mobile affiliates. Greenberg was global head of advertising sales for Nokia’s Location and Commerce Division, handling location-based ad targeting technology.
Longtime industry analyst Emily Riley has joined AudienceScience. Previously with Forrester Research, Riley is now VP of marketing and sales strategy for the digital ad audience targeting firm.
Gotham’s Snitow has joined DDB Chicago. Taking on the newly created role of EVP, director of integration, Snitow will handle the agency’s cross-channel integration and best practices. Most recently he was managing partner, director of strategy and innovation at Gotham Inc.
Crispin Porter and Bogusky’s Jeff Teicher was named creative director for SapientNitro. Teicher will work out of the San Francisco office and is charged with growing the creative team and handling business and product development. As associate experience director at CP&B, he served clients including Burger King, Coke Zero, and Volkswagen.
StrongMail promoted Wagner to CEO. Email and cross-channel marketing firm StrongMail named former COO Bill Wagner to the chief executive role, replacing outgoing CEO Sam Cece. Wagner has been with the company since 2006.
Personalization and optimization firm Maxymiser hired Paul Dunay. As VP of marketing, Dunay is tasked with continuing the global firm’s U.S. expansion. He previously served as CMO at social analytics company Networked Insights.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.