The Mad Men of the 1960s had their martinis, Lucky Strike cigarettes and expensive suits. They were kings of an era when Madison Avenue advertising was a glamorous, creative business to aspire to. The Digital Mad Men, and Women, of the 1990s reigned over another revolutionary era for the ad business – the advent of the Internet.
The invention of online marketing via the Net was also creative, exciting and glamorous – at least from the outside. Instead of custom-tailored suits, the young digital players had high-end computers, they dressed like teenagers and labored in messy offices filled with toys. They were driven, smart and fascinating to the outside world.
As the decade wore on, leaders of industry came knocking at their doors and money flowed like water. Then we all know what happened – things went bust. But from around 1992-1999, it was the era of a lifetime, a transformative cluster of years that reshaped communications and our lives.
Here at ClickZ, in the spirit of Don Draper, we wanted to revisit the incredible times of the Digital Mad Men – and Women. And the best way to do it is to listen to the people who were there.
Digital Mad Man: Jonathan Nelson, Organic
The first of a series on the men and women of the ’90s who started the digital ad revolution.
Digital Mad Man: Modem Media Founder G.M. O’Connell
O’Connell and fellow Modem founders were the “preppies of Fairfield County.”
Digital Mad Man: Razorfish Co-founder Jeffery Dachis
The third in a series on the early days of dot-com boom days of digital agencies.
Digital Mad Woman: aQuantive VP Maggie Boyer Finch
Finch felt like “god’s messenger” of digital measurement and data.
Digital Mad Woman: Omnicom Managing Director Felice Kincannon
The “broad” from New York straddled the traditional and Internet agency worlds.
Digital Mad Man: Beyond Interactive Partner Matt Day
A San Francisco expansion leads to acquisition for one of the first banner ad firms.
Digital Mad Man: AKQA Co-Founder Ajaz Ahmed”
How avoiding a mistake in the ’90s helped the WPP agency stay alive and thrive.
Digital Mad Man: ‘You Don’t Know Jack’ Founder Harry Gottlieb
How one of the first interactive products came to take the mass market by storm.
Digital Mad Woman: Winkler Founder Agnieszka Winkler
The author of Warp-Speed Branding talks about being motivated by problem-solving, not money.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.