December is not only a month of holidays, but also a season of new hires and and promotions in the digital marketing industry. Here are a few notable transitions we’ve seen recently.
Susan Gianinno and Andrew Bruce to Lead Publicis North America
Publicis Worldwide has appointed Susan Gianinno and Andrew Bruce Chairman and CEO of Publicis North America, respectively. These two veterans will lead the largest Publicis region outside of France, as they will bring together the USA and Canadian arms as Publicis North America.
Gianinno will focus on priority global initiatives, as well as key global and regional clients. In addition to her Chairman role, Gianinno will be attending Advanced Leadership Fellowship next year, a one-year fellowship program at Harvard University. She will resume her full responsibilities at Publicis when she finishes the program. Previously, Gianinno had been Chairman and CEO of Publicis Worldwide in the USA since 2002.
Bruce will be in charge of all Publicis offices across the USA and Canada. He will also work in the management team at Publicis Kaplan Thaler. Bruce has been with Publicis since 1999 and was President and CEO of Publicis Worldwide in Canada before this promotion. Bruce will be based in New York in January.
Stephen Quinn, Association of National Advertisers’ (ANA) Alliance
ANA Alliance has named Walmart CMO Stephen Quinn chairman for Family Entertainment (AFE). AFE aims to develop and promote modern American family life content across all distribution platforms. Quinn will lead the AFE group to concentrate on three key initiatives: increased ad supported programming, innovative research and conferences/training. Quinn will also establish a leadership committee, where he will work with executives from advertising, media, production, distribution and research firms in order to represent an overall family programming ecosystem.
Jaime Escobar Becomes Operations Director of The Hangar Interactive
Critical Mass has appointed Jaime Escobar operations director of The Hangar Interactive and general manager of Critical Mass LatAm. Escobar will take on executive responsibilities that influence Critical Mass’ strategic growth plan and operations.
Prior to this promotion, Escobar helped The Hangar Interactive with innovation and talent development. Under his leadership, The Hanger Interactive achieved an annual revenue growth of 30 percent. Escobar also assisted Critical Mass establish CM LatAm, a full-service digital agency hub for clients in Latin America.
Rohit Thawani New Head of Digital Strategy with TBWAChiatDay
Rohit Thawani will take over as the head of digital strategy, TBWAChiatDay LA. Thawani will work with TBWAChiatDay LA and the Digital Arts Network (DAN) LA clients including Pepsi, Nissan, adidas, Google and the Grammy’s.
Previously, Thawani worked for 72andSunny where he was a lead strategist. Before that, he spent three years at BBDO NY where he served as Digital Strategy Director, working with clients including FedEx, Mars Chocolate and Lowe’s Home Improvement. Thawani also worked for Mediavest for five years, where he led digital efforts for Coca-Cola’s strategic properties. In addition, Thawani is a regular speaker at industry events such as OMMA Awards and Mobile Marketing Association.
Simon Summerscales and Caroline Britt New to 72andSunny Amsterdam
72andSunny Amsterdam announced two new hires – Simon Summerscales as director of communications strategy and Caroline Britt as group brand director. Both of them will report to the agency’s managing director, Nic Owen.
Summerscales will lead cross channel content planning, social spread strategy, technical and data insight and media innovation. A communication strategist for 20 years, Summerscales has been responsible for running communication strategy at several top London-based companies. He also started his own strategy agency in 2010.
In her role, Britt will run 72andSunny Amsterdam’s Samsung and Benetton accounts. Previously, Britt worked for TBWAChiatDay, where she led Gatorade global and adidas’ 2013 women’s campaign. She also spent four years as account director at 180 Amsterdam.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.
Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest videos?