Digital Marketing People on the Move: Susan Wojcicki to Lead YouTube

February is shaping up to be a month of change in the digital marketing industry. In addition to the appointment of the next YouTube head and the naming of a new Microsoft chief executive (CEO), there have been a series of promotions and hires in marketing companies and creative agencies, including 72andSunny Amsterdam, JWT, and TBWAChiatDay.

Susan Wojcicki is to Lead YouTube

05bits-susan-articlelarge-v2         Credit: The New York Times

Susan Wojcicki, senior vice president of advertising for Google, will take over as the next YouTube CEO, replacing Salar Kamangar.

A longtime Google leader, Wojcicki is expected to bring her experience in advertising to establish a sustainable revenue system for content creators at YouTube.

Google has never given away YouTube’s financial information, but eMarketer estimates that YouTube generated $5.6 billion in gross ad revenue last year. It’s unclear how much the site pays out to creators and channel, but content creators are said to have been struggling to make money on the platform.

As a veteran in Google ads, Wojcicki would be a good fit to help YouTube solve its creator revenue issue. Let’s see if she will help to overhaul YouTube and become a legendary leader of Google.

Related: Satya Nadella Named New Microsoft CEO

Paulo Martins, New Executive Creative Director at 72andSunny


Paulo Martins officially joined 72andSunny Amsterdam as executive creative director. In his new role, Martins will work with Carlo Cavallone, 72andSunny Amsterdam’s longtime executive creative director.

Previously, Martins was an independent freelancer and consistently contributed to 72andSunny Amsterdam. With 15 years of experience, Martins has worked for top agencies in Europe, including 180, BSUR, and Wieden+Kennedy Amsterdam.

Chris Dobson, Chairman of The Exhange Lab Board of Directors


The Exchange Lab has appointed Chris Dobson as chairman of the company’s board of directors.

Dobson was most recently at BBC Worldwide where he served as executive vice president and general manager for the Advertising Division. Prior to his five and a half year tenure at the BBC, Dobson held a number of senoir roles at Microsoft, including VP and general manager of the UK Online Services Division, as well as VP of global ad sales and trade marketing.

Luke Hayter, the First International Hire at Magnetic


Digital advertising technology company Magnetic announced Luke Hayter as country manager at its London office. This appointment indicates the New York-based agency’s ambition to expand into the European market.

With 15 years of digital media experience, Hayter will be in charge of opening Magnetic’s London office in the coming weeks, as well as growing the company’s European sales force. Previously, Hayter worked at advertising intelligence provider Exponential in the U.K., where he served as commercial manager. Before that, he worked as director of agency development at Adknowledge in New York. Earlier in his career, Hayter worked at Adconion and the Financial Times.

Jinal Shah Comes Back to JWT Worldwide


JWT Worldwide named Jinal Shah as global digital strategy director. In her new role, Shah will spearhead JWT’s digital strategy and build the company’s global digital capabilities.

With more than nine years of experience as a leading strategist, she will work with business leaders from JWT’s offices across the globe. She will also help integrate acquisitions across developing markets. Shah will report to Stefano Zunino, head of digital worldwide and chairman and chief executive of JWT Brazil Group.

Previously, she led the strategy team at digital marketing agency POSSIBLE New York. Before that, she served as digital strategy director at JWT New York.

DigitasLBi Creates Four New Media Leadership Roles


DigitasLBi announced four newly created national media leadership roles:

  • Adam Shlachter is promoted to head of media activation
  • Paul Dalton, senior vice president of media, based in New York, becomes national media planning lead
  • Colleen Whitney, senior vice president of media for Chicago and San Francisco, is named national video lead
  • Tamara Bousquet, senior vice president of Mmedia, is now national programmatic lead

As head of media activation, Shlachter will be in charge of developing and overseeing DigitasLBi’s approach to key media partnerships and investments, including the pre-NewFront 2014 partnership deal with Google.

Josh McGuire and Hunter Simms, New Creative Directors at Tribal Worldwide’s New York Office


Tribal Worldwide’s New York Office promoted Josh McGuire and Hunter Simms to creative directors. In the new roles, they will lead the team to work with brands, including Quaker, Hiscox, and The Lunchbox Fund.

McGuire has been associate creative director at Tribal since 2012. He excelled in the “Young Lions” competition hosted by USA TODAY, as well as attended the film category at the Cannes Lions International Festival of Creativity. He led projects for various brands, including State Farm, McDonald’s, Alcon, and Pfizer.

Simms joined Tribal in 2010. He has been associate creative director at Tribal since 2013. In 2008, he won the One Show College Competition Merit Award, and then started his career at JWT Dubai.

Luis DeAnda Joins TBWAChiatDay’s Executive Leadership Team


TBWAChiatDay named Luis DeAnda general manager, as part of the executive leadership team for the agency.

With 20 years of agency experience, DeAnda will focus on agency operations, client management, and talent management for TBWAChiatDay’s Los Angeles office. Meanwhile, he will continue to collaborate with TBWAMedia Arts Lab’s (TBWAMAL) leadership, helping the Apple brand expand into key global markets.

DeAnda started his career at Winkler Advertising in San Francisco. He then worked for Publicis and Hal Riney, managing the Sprint Telecom business. After that, he joined TBWAChiatDay in 2002, where he ran the global Nissan account team in Tokyo.

In 2007, DeAnda helped establish TBWAMAL in Asia, including key offices in Tokyo, Shanghai, Seoul, and Sydney. In 2009, he was promoted to chief operating officer of TBWAHakuhodo. Then he returned to the U.S. in 2012. DeAnda served as managing director international and network at TBWAMAL.

Carla Bourque Moves From CRO to CEO at Smartify


Digital marketing and analytics platform appointed Carla Bourque to chief executive. Currently, Bourque is the company’s chief revenue officer. As CEO, Bourque will spearhead Smartify’s innovation and market growth.

A veteran in sales, marketing, and operations, Bourque previously held senior management roles in several companies, including Buddy Media, Say Media, Nielsen Online, and Jupiter Media Metrix.

Tim Rosa Brings 15 Years of Leadership Experience to Fitbit

Fitbit named Tim Rosa as vice president of global marketing. In his new role, Rosa will lead all Fitbit marketing programs, including brand development, product marketing, communication design, PR, events, acquisition marketing, and social media.

Previously, Rosa served as vice president of global brand development at Electronic Arts, where he led branding for game titles. Before that, he worked at digital video company DivX where he served as vice president of marketing. He also led marketing efforts for game publisher 2K Sports, as well as worked at creative agencies ATTIK and Organic.

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