StatsAd Industry MetricsDigital to Hit Nearly 20% of Global Ad Spend in 2012

Digital to Hit Nearly 20% of Global Ad Spend in 2012

GroupM predicts global web ad spend will hit around $98 billion in 2012.

Global online ad spending in 2011 reached nearly $85 billion, buoyed by revenues from North America and Asia-Pacific. GroupM reported worldwide Internet ad spending in 2011 rose 16 percent over the previous year, and 12 percent in the U.S.

The WPP-owned media agency said global web ad spend will hit around $98 billion this year, a 16 percent leap over 2011. That number would represent around 19 percent of overall ad spending, said GroupM.

The firm also found that the average amount spent by advertisers per Internet user doubled between 2006 and last year. Norway led the way in that category, spending $200 on average in per-capita online ad investment. GroupM’s report is based on data from WPP’s global ad, PR, market research and communications businesses.

U.S. online ad spending reached $32.2 billion in 2011 – accounting for 22 percent of overall U.S. ad spending. The agency expects that number to grow 10 percent by next year to $35.4 billion, a 23 percent share.

Regional leaders in worldwide online ad spend:

  • North America: $34.5 billion
  • Asia-Pacific: $24.8 billion
  • Western Europe: $21 billion

2012 Forecasts:

  • North America: $38 billion
  • Asia-Pacific: $31.4 billion
  • Western Europe: $23 billion

Related Articles

Stats of the week: All about mobile apps

Ad Industry Metrics Stats of the week: All about mobile apps

2y Mike O'Brien
Google beats Apple to become world's most valuable brand [Study]

Ad Industry Metrics Google beats Apple to become world's most valuable brand [Study]

2y Mike O'Brien
Seven of the biggest industry stats of 2015

Ad Industry Metrics Seven of the biggest industry stats of 2015

3y Yuyu Chen
GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

Ad Industry Metrics GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

5y James Dohnert
Digital to Attract 17 Percent of Global Ad Spend in 2011

Ad Industry Metrics Digital to Attract 17 Percent of Global Ad Spend in 2011

7y Jack Marshall