An estimated 17.7 percent of U.S. households rely on over-the-air signals to watch TV and would no longer receive broadcasts when the switch to digital TV service takes effect, according to a study by Mediamark Research & Intelligence.
The transition, initially scheduled to occur Feb. 17, may get pushed back to June after President Obama called for a delay. That’s because $1.3 billion allocated to help consumers pay for the purchase of digital converter boxes had been exhausted.
Of households in the U.S., 82.3 percent or 182.91 million subscribe to cable or satellite TV and therefore won’t notice a disruption in their television viewing when the transition happens, according to Mediamark.
A separate study released by Leichtman Research finds that 34 percent of U.S. households have at least one high definition television set. Those with HDTV sets are counted in the 82.3 percent with cable and satellite TV subscriptions.
Households subscribing to cable or satellite TV have an average household income of $76,041, compared to households relying on an over-the-air signal with an average household income of $46,962.
MRI interviews approximately 26,000 U.S. adults in their homes each year asking about their use of media, their consumption of products, and their lifestyles and attitudes.
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next five years.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'