Twenty-eight year MediaCom vet Harvey Goldhersz has been named chief executive officer of the media agency’s North American operations. He was previously vice chairman and worldwide chief operating officer of MediaCom Worldwide.
Goldhersz replaces Doug Checkeris, who resigned to pursue other interests. Worldwide CEO Stephen Allan said Checkeris will remain with the firm during a transitional period.
As head of MediaCom North America, Goldhersz will be responsible for the management and operation of all MediaCom activities in the U.S. and Canada. He will oversee over 1,000 employees and an estimated $7.4 billion in billings, per RECMA, MediaCom said.
In Goldhersz’s previous role, which he assumed in 2004, he served as the global head of digital and he oversaw the leaders of the network’s key services like business science, research, insight, data solutions, media optimization and strategic planning.
Allan said Goldhersz will retain these responsibilities in his new role.
During his MediaCom tenure, Goldhersz has also worked with clients like Procter & Gamble, Dell, Kraft, Sprint, Volkswagen/Audi, Canon, Novartis and Panasonic.
From 1998 until 2004, Goldhersz served as founder and chief executive officer of MediaCom Digital and CEO of Beyond Interactive. Prior to his roles at MediaCom Digital, Goldhersz served as senior VP of strategic media planning at MediaCom and Grey Media.
Goldhersz will remain based in New York and will report to Allan.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
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