The WSJ is reporting that Disney, in local partnership with Softbank Mobile, is launching a mobile phone service in Japan aimed not at kids, but at women in the 20-39 year old demo. In the country of kawaii ( define ), Disney enjoys a particularly strong adult female base of consumers
The WSJ is reporting that Disney, in local partnership with Softbank Mobile, is launching a mobile phone service in Japan aimed not at kids, but at women in the 20-39 year old demo.
In the country of kawaii (define), Disney enjoys a particularly strong adult female base of consumers. According to the Journal, Tokyo Disney is a popular dating destination (26 million visitors in the fiscal year ending in March, 2007). The Mouse already offers close to 90 mobile Web sites in Japan boasting over 3.5 million subscribers, 75 percent of whom are women 20+.
Disney shuttered its U.S. mobile service, aimed at kids and parents in a partnership with Sprint last year after only one year of operation.
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