Double Fusion Adds Sony PS3 to Network

Now that Sony has its in-game advertising strategy up-and-running, it’s wasting no time signing on with ad network partners. In June Sony signed a deal with IGA Worldwide. This week it tapped Double Fusion to support its in-game ad sales both in the U.S. and Europe.

Much remains unknown. No publishers were named in the deal, and it will be months before we start to see ads on the PlayStation 3. Also, Phil Rosenberg, Senior VP of Sony Computer Entertainment America, and the head of the in-game advertising group, was somewhat ambiguous when asked if Sony would partner with Massive or Google for in-game advertising on a Sony console in the future.

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