More NewsDoubleClick Running Political Ad

DoubleClick Running Political Ad

The DoubleClick network is running a seriesof political ads created by Kaufman Patricof Enterprises for Evan Davis, acandidate for the Democratic nomination for New York State Attorney General.

The DoubleClick network is running a series of political ads created by Kaufman Patricof Enterprises for Evan Davis, a candidate for the Democratic nomination for New York State Attorney General.

The ad, which highlights Davis’ stated commitment to campaign finance reform, is the first in a series of ads that he will air on the Internet during the campaign. It reads simply, “A candidate who will not accept corporate contributions . . . Evan Davis for Attorney General.”

Viewers can click on the ad for direct access to Davis’ Web site.

At an online press conference held at Pseudo Studios in New York City, Davis said, “I rely on the Internet for a great deal of information. When my wife and I decided to adopt a child, the first place we turned for initial information on adoptions was the Internet. I was therefore eager to communicate with voters the same way.”

“The Internet has a very well-educated audience of users which absorbs a great deal of information and like to have that information literally at their fingertips,” said Kevin O’Connor, CEO of DoubleClick. “I believe that the Internet will become an active focus of a great deal of political activity in the future.”

“In 1996, our firm designed and maintained the Web site for the Clinton/Gore campaign–the first of its kind for a presidential campaign,” said Mark Patricof, president of Kaufman Patricof Enterprises. “We are delighted that we were asked by Evan Davis to design the first of what we hope will be many more political ads on the Internet.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts