More NewsDoubleClick Sets Up Vertical Sites to Service Advertisers

DoubleClick Sets Up Vertical Sites to Service Advertisers

Advertising leader DoubleClick onWednesday unveiled a network of six vertical sites aimed at positioning thecompany as an expert resource for advertisers.

Advertising leader DoubleClick on Wednesday unveiled a network of six vertical sites aimed at positioning the company as an expert resource for advertisers.

The sites also allow DoubleClick (DCLK) to get specific about how online marketing can help advertisers in a variety of industries. Like the company’s ad network categories, the sites are organized into six verticals: Auto, Business, Entertainment, Tech, Travel, and Women & Health.

“From the start, DoubleClick has been fully committed to providing ongoing education to our client base about their specific industry,” says Beth-Ann Eason, vice president and group publisher of the DoubleClick Network. “The Online Resource Centers further validates this commitment.”

Each site will consist of industry-specific news feeds, research, campaign case studies, events and resources, and a guest editorial.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts