More News@d:tech.NewYork Conference Coming Up

@d:tech.NewYork Conference Coming Up

The upcoming @d:tech.NewYork conference will feature a progress report ondeveloping online advertising industry standards (measurement, consumeracceptance, models, buying) as set out by participants at the FAST Summit inAugust.

The upcoming @d:tech.NewYork conference will feature a progress report on developing online advertising industry standards (measurement, consumer acceptance, models, buying) as set out by participants at the FAST Summit in August.

Details from the second quarter 1998 IAB Internet Advertising Revenue Report will be presented by PricewaterhouseCoopers.

There will also be a panel of CEOs from the top online communities, including GeoCities, The Mining Co., Talk City, theglobe.com and Tripod, discussing untapped marketing opportunities presented by these million-member virtual neighborhoods.

Also, @d:tech.NewYork is bringing together the leading companies and thinkers in convergence to explore the viability of advertising in this medium and whether or not consumers will actually embrace interactive TV.

And McKinsey & Co., an international management consulting firm, will share new consumer research findings on Internet advertising. The presentation will focus on how the consumer marketing environment is changing radically, placing traditional marketing models under attack.

Keynotes will be presented by Michael Bloomberg, president, Bloomberg L.P.; Ray Smith, chairman, Bell Atlantic; John Sculley, partner, Sculley Brothers; Jim Garrity, senior vice president and advertising director, First Union National Bank; Bob Schemetterer, chairman and CEO, EURO RSCG Worldwide; and Ann Lewnes, manager, worldwide advertising group, Intel Corp.

@d:tech, Oct. 26-28 at the New York Marriott Marquis is managed and produced by ConEx Management LLC, based in Richmond, VA. For more information and to register for @d:tech.NewYork, call 800/535-1812 or visit www.ad-tech.com.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

10m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

10m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

10m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

11m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

11m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

11m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

11m Al Roberts