The upcoming @d:tech.NewYork conference will feature a progress report on developing online advertising industry standards (measurement, consumer acceptance, models, buying) as set out by participants at the FAST Summit in August.
Details from the second quarter 1998 IAB Internet Advertising Revenue Report will be presented by PricewaterhouseCoopers.
There will also be a panel of CEOs from the top online communities, including GeoCities, The Mining Co., Talk City, theglobe.com and Tripod, discussing untapped marketing opportunities presented by these million-member virtual neighborhoods.
Also, @d:tech.NewYork is bringing together the leading companies and thinkers in convergence to explore the viability of advertising in this medium and whether or not consumers will actually embrace interactive TV.
And McKinsey & Co., an international management consulting firm, will share new consumer research findings on Internet advertising. The presentation will focus on how the consumer marketing environment is changing radically, placing traditional marketing models under attack.
Keynotes will be presented by Michael Bloomberg, president, Bloomberg L.P.; Ray Smith, chairman, Bell Atlantic; John Sculley, partner, Sculley Brothers; Jim Garrity, senior vice president and advertising director, First Union National Bank; Bob Schemetterer, chairman and CEO, EURO RSCG Worldwide; and Ann Lewnes, manager, worldwide advertising group, Intel Corp.
@d:tech, Oct. 26-28 at the New York Marriott Marquis is managed and produced by ConEx Management LLC, based in Richmond, VA. For more information and to register for @d:tech.NewYork, call 800/535-1812 or visit www.ad-tech.com.