Dunkin’ Donuts — where a 10-ounce cup of joe goes for about $1.30 — will be investing 77 million times that amount – in an ad campaign that launches Monday.
“You Kin’ Do It,” will be the theme of the $100 million campaign for online, TV, and outdoor ads, according to a report on Dunkin’ Dave on Twitter.
Studiocom is Dunkin’ Donut’s online agency of record.
A spokeswoman for Dunkin’ Donuts said the company doesn’t break out its media spend, so the portion devoted to online isn’t available.
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