Dunkin’ Donuts to Launch $100M Ad Campaign

DunkinDonutsyoukindoit.jpegDunkin’ Donuts — where a 10-ounce cup of joe goes for about $1.30 — will be investing 77 million times that amount – in an ad campaign that launches Monday.

“You Kin’ Do It,” will be the theme of the $100 million campaign for online, TV, and outdoor ads, according to a report on Dunkin’ Dave on Twitter.

Studiocom is Dunkin’ Donut’s online agency of record.

A spokeswoman for Dunkin’ Donuts said the company doesn’t break out its media spend, so the portion devoted to online isn’t available.

Related reading