Early U.S. iPad Users are Mostly Male, Aged 21 to 44
Yahoo has released demographic data on visitors to its properties from the Apple device three months after its U.S. launch.
Yahoo has released demographic data on visitors to its properties from the Apple device three months after its U.S. launch.
Since its U.S. release at the end of April and a global release at the end of May, the majority of visitors to Yahoo properties from Apple’s iPad device have been male, and aged 21 to 44, according to data released by the portal this week.
Yahoo released preliminary demographic data on iPad users just nine days after its U.S. launch, but says it has seen a seven-fold increase in users visiting its sites from the device in the two months following its full global launch.
Based on data collected from users who sign into Yahoo accounts on the device, the portal found 61 percent of U.S. iPad users to date have been male, considerably higher than the average number of male users across its sites, which stands at 51 percent. The distribution has become more gender-balanced since Yahoo’s initial research, however, which suggested 66 percent of early iPad users were male.
Yahoo also reported 62 percent of iPad visitors were aged between 21 and 44 in the three months following its launch. The most concentrated distribution of visits came from users aged between 35 and 44, however, with users in that bracket accounting for 28 percent of visits overall. Users aged between 21 and 29 were the second most active, accounting for 19 percent of visits.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceA new study by Nielsen looks into which operating system is winning the smartphone market. Read More...
View articleFirms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleAlmost 37% of mobile users accessed a social site or blog on their handset in Q2. Read More...
View articleResonate found insomniacs are 30% more likely to spend more than 40 hours a week online. Read More...
View articleMore than 55 million homes have a Mac, iPhone, iPad, or iPod. Read More...
View articleAmazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Read More...
View articleSharp rise followed a slowdown over the fall, according to a new Pew report. Read More...
View articleOn e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Read More...
View article