Jerusalem – The chief executive of eBay has urged businesses to prepare for a new wave of commerce driven by smartphones and tablets so they can take advantage of the benefits this will offer.
Speaking at the HTIA conference in Jerusalem, Israel, John Donahoe said that the firm expects “more change to take place in the e-commerce world in the next three to five years than the last 20”.
Donahoe said the huge growth of smartphones and tablets in the consumer world was set to transform the world of commerce.
“Mobile devices are blurring the line between being online and offline. Now users can compare prices in-store, at home or on the move, so things are going to change, just as the media world is being changed by the rise of smartphones and tablets,” he said.
Firms need to make sure they are well placed to take advantage of this trend, or they will risk being overtaken by competitors, he warned.
“Merchants need to recognize things are changing. They can no longer depend on an offline store to compete, or just a website. You need to reach consumers all over the world, whenever and wherever they want,” Donahoe said.
Underlining the momentum building for mobile technologies, Donahoe revealed that over 100 million people have downloaded the eBay iPhone app and the firm expects to see some $10bn in deals done over this platform in the future.
“The notion of a physical wallet will seem archaic in three to five years as [the smartphone] becomes the wallet,” he said.
Donahoe’s view is backed by developments in the UK payments space, with banks like Barclays pushing mobile offerings such as Pingit to consumers and mobile operators teaming up to develop services that can help users pay for items via their phones.
This article was originally published on V3.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?