InnovationEmerging technologyBest of 2018: Emerging technology news and trends

Best of 2018: Emerging technology news and trends

Roundup of our fan favorite pieces on emerging technology from 2018. AI-powered content, industries using AR, chatbots in marketing, Magic Leap and more.

It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on emerging technology.

From the rise of artificial intelligence to chatbot powered marketing, Magic Leap shaking the AR industry to big name brands snuggling up to blockchain, these were some of our highlights from the past year.

We also have a roundup of our top articles from each of our other three staple categories: marketing technology, digital marketing, and digital transformation.

1. Can artificial intelligence create content as well as a human?

Will robots take over our jobs? Ever the question.

Earlier this year, we received an email from a company that uses artificial intelligence to create content.

They said, “You choose the topic and length, and our algorithm will create your content.”

So in this article, we got some AI to actually write a bit of our article. The result? A piece of content that is surprisingly … normal. A few typos for sure, but with a bit of human editing, it could fare pretty well.

So if you’ve been wondering, “can AI create content as well as a human?” — here’s your answer.

2. How new technologies will affect your marketing strategy

Technology has played an integral role in the growth of marketing over the years.

3. 10 industries utilizing augmented reality

When it comes to augmented reality, we often think of Pokémon Go and other such games.

However, the technology has grown far beyond the gaming and entertainment sectors.

In this article, we look at popular use cases of augmented reality in the business world.

Manufacturing, education, health care, marketing, fashion, travel, navigation, retail, food and beverage, and enterprise — these are all industries using AR.

4. Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

Is Bitcoin the future of money? Has the cryptocurrency bubble already popped?

It depends who you ask. The topic of Bitcoin is just as polarizing as it is hot. But no matter how volatile Bitcoin stocks may be, its underlying technology, blockchain, still has huge potential for digital transformation.

We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology.

Diamond powerhouse De Beers even has plans for its own industry blockchain.

In this article, we look at what six big brands are doing to cozy up to decentralization and apply the power of blockchain to their work.

5. Five brands that prove chatbot-powered marketing is the future

As personal assistants like Siri and Alexa become a normal part of consumers’ digital experiences and our interactions with devices get increasingly more conversational, many companies are working to incorporate chatbots into their marketing strategies.

In this article, we look at five brands who bet on chatbots — with excellent results.

Starbucks, Aeromexico, Sephora, National Geographic, and Taco Bell are among the early adopters of chatbot-powered marketing.

6. Magic Leap shakes the AR industry in 2018. What’s next?

One of the companies that made the biggest splash in the augmented reality industry this year was Magic Leap.

After eight years of hype (a total investment of $2.6 billion), they only recently introduced their first product to their audience in August of this year.

How did their first AR headset goggles affect the AR industry? Did it meet expectations? And why is this company threatening big tech giants that want to succeed in this competitive market?

In this article, we looked at Magic Leap’s big news, what the change meant for marketers, and how would affect our strategies.

For more “Best of” content:

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