Ernst & Young, the professional services giant, has launched a multimillion dollar, worldwide, integrated advertising campaign promoting the value that it delivers to clients.
The campaign promotes four client-serving strengths: working in tandem, speed, future-orientation and embracing a client’s view of value.
“Ernst & Young just completed its fourth year of record-setting double-digit growth,” said Philip A. Laskawy, chairman of Ernst & Young International, “but we are not satisfied to rest on our laurels–we want to be the most recognized and preferred global brand in our service lines.”
The campaign’s tagline, “From Thought to Finish,” reinforces Ernst & Young’s ability to create value for clients–from ideas through successful implementation.
The campaign consists of print, broadcast, cable, airport and Internet advertisements. The ads, created by D’Arcy Masius Benton & Bowles Inc., target senior business executives. The campaign launches in March editions of national and international business publications, general news and lifestyle publications. TV spots using animation will appear on selected television programming in April. Web site buys were not disclosed.
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