Everything you need to know to get started with market research (Infographic)

Before commencing on any marketing campaign, research is a truly worthwhile activity. This isn't just about sussing out what the competition are doing.

Before commencing on any marketing campaign, research is a truly worthwhile activity. This isn’t just about sussing out what the competition are doing. Gathering information from the right sources can reveal things about your audience and product that could have a serious bearing on how you launch.

This useful infographic from The Media Octopus breaks down the different types of market research and the best use of each. Prepare for jargon busting information that will help you select the right research method for your business.

Everything-you-need-to-know-to-get-started-with-market-research

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource