'Exclusive' nature of luxury brands renders them afraid to invest in digital marketing
In a recent article by Marketing Week, Markus Kramer, marketing director of Aston Martin, discusses the second-thoughts many people involved in luxury brands have when it comes to digital marketing.
In a recent article by Marketing Week, Markus Kramer, marketing director of Aston Martin, discusses the second-thoughts many people involved in luxury brands have when it comes to digital marketing.
Commenting on the matters at the Forrester Forum for Marketing Leaders, Kramer said: “I believe many companies are afraid of adopting new media too quickly. That’s because it means accessibility of information that you previously reserved for a select few people. It was very valuable for brands to have those inside stories but now it is now available for everyone that wants to look at it.
“Social media means the democratisation of information. Do you really want to do that if you’re at the top of the luxury scale? That’s a question that fundamentally a lot of companies may not have answered for themselves.
“I wouldn’t immediately say ‘go digital, go social’. I’d be very careful to think through why you’re doing it, for which products you’re doing it and what purpose it serves before you go and do it,” he concluded.
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
Winning the Data Game: Digital Analytics Tactics for Media Groups
5y
Winning the Data Game: Digital Analytics Tactics f...
Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
Learning to win the talent war: how digital marketing can develop its peopl...
2y
Learning to win the talent war: how digital market...
This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
How conversational marketing is transforming customer engagement
2w
ClickZ News Staff
How conversational marketing is transforming custo...
Conversational marketing is transforming traditional marketing into dynamic two-way conversations, leveraging chatbots, AI, and social media to person...
Crack the consumer code: How neuromarketing revolutionizes business
3w
ClickZ News Staff
Crack the consumer code: How neuromarketing revolu...
Neuromarketing is revolutionizing marketing by using brain science to understand what makes consumers tick. It leverages cool tech to optimize ads, we...
Level up your marketing: Gamifying the customer journey
3w
ClickZ News Staff
Level up your marketing: Gamifying the customer jo...
Gamification in marketing revolutionizes engagement by integrating game elements into strategies, boosting customer interaction and loyalty, especiall...
Fospha’s Insights to Unlock eCommerce Growth in 2024
1m
Fospha Team
Fospha’s Insights to Unlock eCommerce Growth in 20...
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
Admiral Selects Google Cloud to Accelerate Innovative Customer Experiences
1m
Rachael King
Admiral Selects Google Cloud to Accelerate Innovat...
The partnership will accelerate Admiral's transformation change strategy, promising superior customer experiences. Google Cloud’s data analytics capab...
In the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, bu...
Why customer feedback should be any company's guiding compass
2m
ClickZ News Staff
Why customer feedback should be any company's guid...
Sourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly pro...