More NewsExecs & Accounts: Barker/DZP, LBi, Current Media

Execs & Accounts: Barker/DZP, LBi, Current Media

Paul Sewards joins Barker/DZP as MD; LBi names U.S. managing director; Current Media names Ripley EVP of ad sales.

Barker/DZP hired Paul Sewards as managing director. Sewards, 39, joins from Digitas New York, where he worked on the global Samsung business. Before that, he was MD of Big Spaceship New York.

Digital marketing agency LBi hired Judith Carr as U.S. managing director. She’ll be based in IconNicholson’s Manhattan office, where she will lead the LBi-owned, full-service digital agency’s U.S. operations, and pave the way for its integration with Special Ops Media, another agency recently acquired by LBi.

Current Media hired Ken Ripley as EVP of ad sales. Ripley was formerly EVP of global ad sales for IGA Worldwide, an in-game ad firm. Earlier he was VP, sales director for Discovery Communications.

MRM Worldwide hired Doug Speidel as SVP, creative director, working on the Diageo business. He joins from Tequila, the digital and direct marketing unit of TBWAChiatDay, where he was executive creative director. At Tequila, Speidel worked on Sony Playstation’s “Giantology” campaign.

IPG media unit Mediabrands hired Scott Beltran as chief information officer. He joins from Lowe Worldwide, where he held a similar post. Additionally, Jason Harrison was named SVP, digital solutions director, reporting to Beltran.

Family Christian Stores selected StrongMail to process all its marketing and transactional e-mail. The retailer of Christian products has 300 locations and 5,000 employees across 40 states. It sends millions of e-mails a month, according to the company.

Bazaarvoice won Norwegian Cruise Line as a client to its social commerce tools. It will use Bazaarvoice’s Ask & Answer, Ratings & Reviews, and Stories products.

Mobile marketing and technology firm 2ergo is working with AT&T’s youth marketing to promote recording artist Demi Lovato via an SMS list. Teens who register will also hear from AT&T about its quick messaging phones.

Related Articles

By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

More News By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

18h Emily Alford
How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts