Stacey Deziel joined MediaCom’s Beyond Interaction as director of client services. Deziel will work directly with MediaCom’s counterparts to assure digital integration. She was with DraftFCB for 14 years and was most recently EVP, Media Director at the agency’s digital division, FCBi. Deziel has also held media positions at Time and Ogilvy & Mather Direct.
Ward Thomas was promoted to GM, director of analytics at Euro RSCG Discovery. He will retain his current responsibilities as director of analytics and become GM for the Richmond, VA office. Thomas founded the analytics effort at Euro RSCG Discovery.
Agency.com appointed Ben Abramowitz creative director on the Mars account. Abramowitz’s experience includes work across channels, including digital. He began his career at TBWAHuntLascaris in Johannesburg.
Revenue Science promoted Jeff Hirsch to president. He’ll keep his role as chief revenue officer, in which he oversees worldwide sales, business development, client services, product marketing, and media operations. The new gig adds corporate marketing and employee relations duties.
GamerDNA selected Intergi as its online ad representation partner. GamerDNA is a branded social networking site.
VeriSign’s president of messaging and mobile media, Charles Meyers, was named to the Mobile Marketing Association’s board.
Scott Greenberg joined SEO firm EveryZing. As VP of business development, Greenberg will be responsible for accelerating the company’s partnering activities with the media industry, including TV, radio, and print. His prior experience includes work as Pluck’s VP of sales for the Eastern region.
OpenTV hired Paul Woidke as SVP and general manager of advanced advertising. Woidke has experience at Comcast Spotlight, and was CTO at Adlink.
Behavior Design won site development assignments from 4Kids Entertainment and the National Geograhic Channel. Behavior will create Web sites to support 4Kids’ licensed media entertainment properties including Pokemon, Ninja Turtles, Viva Pinata, Chaotic, and others. For National Geographic, it will redesign the television channel’s online presence.
British Airways will manage its affiliate marketing program through TradeDoubler and LinkShare. TradeDoubler will be BA’s exclusive partner in Europe and Africa, while LinkShare will handle the Americas and Asia-Pacific regions. The firms will jointly manage the program in the U.K.
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