Execs & Accounts: Big Fuel, Pandora, Cadient

Big Fuel named Holly Pavlika ECD. Pavlika is Big Fuel’s first-ever executive creative director. She will set vision and drive the process for creative concept development and execution for the agency. Pavlika has been a partner two direct marketing agencies, Pavlika Chinnici Direct and Lowe Lintas Fox Pavlika.

Former AOL biz dev exec goes to Pandora. Brian Mikalis was hired at Pandora as vice president, performance sales, a newly-created position. Previously Mikalis was director of business development at AdReady, a Seattle-based ad technology company. Before that he led sales teams for AOL in San Francisco and Los Angeles.

Cadient Group hires four. Bob DeBartolo, group account director, will be responsible for managing multiple account teams and contributing to senior management, operations, and business development activities. He previously worked for Omnicom’s Das Healthcare network of agencies. Keith Higbee, strategic engagement director, was previously an account director at Ogilvy & Mather. Neelam Tewar, senior account manager, Grey Healthcare. Steve Martorana, account manager, was an account and business development manager at Photosound.

VerticalResponse selected Message Systems to manage e-mail deliverability. VerticalResponse will use Message System’s platform to achieve better e-mail deliverability for its self-service e-mail marketing and direct mail solution.

Break Media tagged Quantcast to measure online video. Break Media will implement tracking through Quantcast Publisher across its video distribution network, which includes sites such as Break.com, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter, Screen Junkies, and the Break Media Network, which counts more than 100 member sites.