Nokia selects Carat as its global media agency network. Carat will serve as Nokia’s sole global media agency to handle media planning and buying, with an emphasis on digital capabilities.
Millennial Media adds two new sales executives. Betsy Flounders, based in Chicago, covers the central region. She previously sold and managed digital at MTV Networks, People.com, and Conde Nast Digital. Chip Wayt, based in Millennial’s San Francisco office, is director of sales, western region. He spent several years as sales manager for AOL’s Advertising.com and Platform-A in the agency’s San Francisco office.
Healthcare marketing executive goes to DAZMedia. Ilana Raz joined the full-service digital agency based in New Jersey. Her new role is director, business development and strategy; she will develop interactive strategies in the pharmaceutical and healthcare industries. She was previously director of business development at CCG Metamedia.
CJP Communications hires former AOL communications exec. Eric Chandler, former senior communications director at AOL, was named senior vice president at CJP, a New York-based full-service communications firm. Chandler will work to expand the firm’s digital and social media offerings.
Behavioral targeting platform interClick appoints Brett Cravatt to its board of directors. Cravatt was the founder of Los Angeles-based direct marketing firm WebYES, and served as chief operating officer of Connexus’ ad network’s Traffic Marketplace.
Wirestone implements a site overhaul. Marketing solutions company Wirestone redesigned its Web site to promote targeted customer experiences the agency creates for its clients.
Former M:Metrics sales exec joins Crowd Science. Robert Hooven was named VP of sales at the audience measurement company. Hooven was previously senior vice president of the comScore M:Metrics division.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more