Execs & Accounts: ECI Healthcare, Local.com, BrightWave

ECI Healthcare, the Omincom-owned full-service direct marketing agency, has appointed Robin Raff as its director of strategy. Prior to her role at ECI, Raff has held a number of senior agency positions and worked with healthcare clients including HealthNet, Searle Pharmaceutical, SCI, Targis Solutions, and American Academy of Audiology. She will report directly to ECI CEO and President Bara Oscodar.

Local search site and network Local.com has appointed Michael Plonski as its chief technology officer. He’s tasked with further development of the firm’s local search and advertising platform. Previously, Plonski held senior positions in a number of online and technology related firms, including Martha Stewart Living Omnimedia and Tribune Interactive.

Flooring product retailer iFLOOR.com selected BrightWave Marketing to handle its e-mail marketing and lead generation efforts. The agency will also develop and launch an e-mail newsletter for the firm, designed to promote its range of hardwood, laminate, cork and bamboo flooring, as well as rugs and carpets.