Interchange hired Jennifer Black as VP of marketing. Black led traffic partnership deals at Autobytel, prior to which she held senior marketing positions at Teleflora and Overstock.com.
EVB created a “Friends of Bright” Web site for Wrigley’s Orbit White gum. The viral try is set up as the official Web site of a cult dedicated to bright smiles.
WhitePages.com tapped Revenue Science to enable behavioral targeting on its site. The companies claim it’s the first time a business directory will have such capabilities.
The Borden Agency, a mobile marketing firm, hired Allyson Braslow as account manager. She worked in client services at GMR Marketing.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more