Interchange hired Jennifer Black as VP of marketing. Black led traffic partnership deals at Autobytel, prior to which she held senior marketing positions at Teleflora and Overstock.com.
EVB created a “Friends of Bright” Web site for Wrigley’s Orbit White gum. The viral try is set up as the official Web site of a cult dedicated to bright smiles.
WhitePages.com tapped Revenue Science to enable behavioral targeting on its site. The companies claim it’s the first time a business directory will have such capabilities.
The Borden Agency, a mobile marketing firm, hired Allyson Braslow as account manager. She worked in client services at GMR Marketing.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more