More NewsExecs & Accounts for March 1, 2004

Execs & Accounts for March 1, 2004

FindWhat.com hires three; Lee Mills goes to MEA Digital; Tacoda grabs first B-to-B client.

FindWhat.com has added three senior execs to its ranks. Rick Szatkowski joins the company as senior VP and general manager of the FindWhat.com network, as well as its private label service; Jason Williams comes on as senior VP and general manager of merchant services; and Brenda Agius joins as senior VP of finance.

Szatkowski most recently co-founded and led Alluna Group, a consultancy focused on small and mid-sized companies. His earlier experience includes stints as general manager of applications services for NeoMedia Technologies, president and CEO of Fischer International Systems, and senior VP of product solutions for ALLTEL.

Williams was most recently a consultant at Electronic Data Systems, and Agius was CFO at Preferred Medical Group.

Lee Mills joined MEA Digital, the interactive agency division of Matthews/Evans/Albertazzi, as an SEM strategist, and Andy Creighton has signed on as media planner. Both are veterans of SiteLab International.

Mills was marketing director for SiteLab, as well as for a high tech storage company called @Backup. He is also president of the iMarketers Association. His expertise will be leveraged to develop client strategies and manage strategic advertising partnerships.

In addition to SiteLab, Creighton’s online marketing experience includes a stint with VerticalNet.

PilotOnline.com, the companion Web site to Landmark Communications’ flagship newspaper The Virginian-Pilot, is using Tacoda’s Audience Management System (AMS) to segment and target its online audience. It’s the first online enterprise to use Tacoda’s AMS to target Web users in a B2B context. Most of the 250 Tacoda-enabled sites in North America focus primarily on audience segments of interest to consumer advertisers.

“A single media investment, including TACODA targeting, enabled Anthem to find new prospects and interact directly with them,” said Tacoda CEO Dave Morgan.

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